I have not attached any samples here. However, I have included, in "Books", some material about THE SECRETS OF SERVICE, a book designed to motivate better customer service.
Please write to me if interested.
|Industrial Theater: |
Book and lyrics for sales conventions, designed to train employees, make them feel good about working here, and to entertain them.
Some clients I worked for include International Harvester, Helene Curtiss, Allstate.
Sketches for live / interactive training sessions, wherein – for instance-- actors would play out a customer service or sales scene that was wrong, and a facilitator would lead a training/discussion on ways to do it right.
(The most interesting of these was a training session on sexual harassment in the workplace. Got to use lots of words you don’t say in community life. )
A variety of speeches to be delivered by executives at annual Sales Meetings, for such clients as Kraft Foods, Abbott Labs, etc.
New Product Launches: presentations designed to introduce a new Product; e.g., ulcer medication for G.D. Searles, etc.
|Occasionally I would write materials designed to make employees of a company feel good about downsizing – a challenge indeed.|
McDonald’s (“Welcome to Our Team,” “Front Counter Etiquette,” etc.)
Sears (Various sales training videos, i.e. “Selling Jewelry,” “Selling Electronics,” etc)
Allstate (Sales training videos on various insurance products.)
|Mayflower Van Lines (“How to Handle a First Visit to a Prospective Customer” “How to Load the Truck”, etc.)|
Current Freelance Work:
Having recently retired from academia, I am now returning to the kinds of freelance industrial writing I did before I went back to teaching. I do a wide variety of things: training, motivation, press releases, corporate communications, industrial theater and so forth.
I have also begun to work on web-related jobs: writing text for web pages, helping Search Engine Optimization, occasional blogs for clients, editing articles, and related areas.
Previously, for about 15 years, I worked in Chicago as a freelance industrial writer. I wrote a variety of pieces for many companies for many occasions. For a while, I worked full time as Creative Director for a firm that produced business meetings of all sorts. My assignments fell into three major types, although they often blended together.